Welwyn Garden City, 23 August 2023: Data from PayPoint’s network of 28,000 convenience stores reveals that sales of beer and lager experienced a 23% increase on the 19th and 20th August as the public organised viewing parties for the FIFA Women’s World Cup Final.
Purchases of Red Stripe increased by 95% over the weekend of the World Cup Final, when compared to the previous four weekends. This was followed by San Miguel Beer and Kronenbourg, which saw an increase of 81% and 74% respectively.
Additional brands that saw an increase in sales on the day include: Tyskie Beer (71%), Asahi Super Dry (67%), and Carling (56%).
Some of the top 10 beers sold across the UK are listed below:
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