Collect+ parcel data shows 55,875 parcels were returned on the 14 February versus 21,630 the previous Monday.
17 February 2022, Welwyn Garden City: New data from across the Collect+ network of 10,000 UK locations shows that a total of 74,080 parcels were collected from stores in the run up to Valentine’s Day between 11-14 February. In the same period 36,781 customer orders arrived in their local store, the perfect way to get a last minute gift delivered away from home and the prying eyes of an expectant partner.
Valentine’s Day itself saw a total of 55,875 parcel returns, indicating that a large number of Brits had ordered the wrong size, colour, brand or wrong gift entirely. This is a 158% increase on the previous Monday, February 7, which saw 21,630 parcels returned and up 126% on Monday, January 31.
Meanwhile, sales of on-the-shelf products over the Valentine’s weekend (11-14 February) suggest there may have been a number of lonely hearts as a number of ready meals saw a spike versus the previous three week period. Love2Shop vouchers also saw an increase of 27% in sales on Valentine’s Day versus the average over the previous week (7-13 February).
Brands that people reached for as a comforter to spending Valentine’s on their own included:
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